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Why Why

March 4, 2018

According to Simon Sinek, (author of Start With Why: How Great Leaders Inspire Everyone to Take Action and Find Your Why), “Finding why is a process of discovery.”

The discoveries associated with finding “why” are unlike other questions, such as who, what, where, when and how. These inquiries are factual based and can be answered with a general consensus. Why, on the other hand, can only be definitively answered by the one who owns the why. Others can and do question the cause or reason of someone's words or actions; however, what motivates an individual is highly speculative. Nevertheless, in court proceedings we still attempt to discover the motivations of a defendant even if the suspect is deceased, which underscores the importance of discovering why.

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Discovering our own why, what moves us to action, resides internally (i.e., loko); it is hidden from view and often even from our own understanding. It is with some diligence we seek to reveal to ourselves these very personal loko motives and subject them to scrutiny in order to better achieve our goals. 

Why we acted yesterday may be different from why we act tomorrow, which is why “why” matters today!

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